Who is Devil's Advocate? Sometimes a news story prompts a cynical response. That's where Devil's Advocate comes in - to give another view, another context and possibly ask some questions...
Insurance has been accused of being old-fashioned, traditional and risk averse. Despite attempts over the last few years to go digital with big data and analytics, AI and whatever else there is, that statement still applies.
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Quah Ban Aik
My.take ...mind set has changed....the key is to embrace the change effectively.....Steam example is an eye opener but for insurance business unlike gamers....the desire, impact and buying potential ..including pull factor is different so the strategy to draw the interest of potential clients demand a slightly different strategy thou I admit AI provides greater insight available compared to traditional methods.
12 September 2019
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